To us, Sustainability is about creating greater value through our performance in areas of the Triple Bottom Line Framework. We have adopted efficient business practices in our core operating model to ensure Profitable growth of the organization. This philosophy also sees us fostering a select set of programs that make a positive imprint on our People and the Planet.

In and through these efforts, we work with and touch the lives of diverse stakeholder groups that make up our community of People who collectively help us create a bigger sum total impact. By initiating many industry firsts that make social consciousness a key business priority, we have successfully demonstrated that it is within every corporate citizen’s control to achieve profitable growth and earn shareholder confidence.

This ethos, reflecting on our business strategy, has prompted us to expand the utility of our products to do more with less, and thus enabling our industry to overcome some of its biggest challenges. Similarly, our actions on social responsibility reflect our commitment to efficiently manage the natural resources bestowed on our beautiful country.

Some of our keystone projects we have undertaken as part of our socio-environmental responsibility have given the company an unmatchable competitive advantage and strengthened our market position. For example, our commitment to generate our own Renewable Energy has enabled us to meet aspirational growth targets whilst differentiating our business model. And our waste water recycling program has saved millions of rupees for the company, while consciously preserving the most valuable resource on Earth.

Our environmental initiatives stem from the need to conserve and be mindful of how we engage with our immediate surrounding as a responsible citizen. The programs we have pioneered are closer to our hearts as well as our being as they represent a part of the environment closest to us.